Loyalty marketing has evolved a lot over the years and decades. In terms of brand loyalty and promoting an allegiance between the company and the customer, the basic principles of marketing have been adhered to, if not codified, for more than a century. Let me ask if you’ve heard this one before: The customer is […]
A benefit corporation, known colloquially as a “B Corp,” is a type of for-profit corporate entity authorized by 33 United States and the District of Columbia. The purpose of these corporations is to create general public benefit, which is defined as a material positive impact on society and the environment. Essentially, benefit corporations emphasize the […]
The easiest way to create a business that gives back is to mold an established company into a socially responsible venture. Becoming a socially conscious business will not only make the world a better place, but it may also help your company thrive. Of course, speaking about how you want to bring about social change […]
Having a sustainable business goes beyond bringing about positive change; it may also help your company. Below are just a few examples of how adopting a socially conscious business model or mission may positively impact your company. Your employees will be happier. According to Forbes, 32% of employees would seriously consider leaving their job […]